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Basic data

Degree

Master's Degree in Packaging Design, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering

Direction

Eva Minguella

Duration // Schedule

One edition per year starting in September // Monday, Wednesday and Thursday, from 5 p.m. to 9.15 p.m.

Language

English and spanish independent editions

Price

Year 2018-2019 (english edition): 10,900 € (plus 500 € in concept of registration fee)

Presentation

Master's Degree in Packaging Design

 

In a market that is in continuous growth, packaging needs professionals with skills to communicate, both formally and graphically, the attributes of a product. Nowadays, to design a package implies giving the market products that seduce for their communication language and are thought with social consciousness and environmental responsibility. This master offers the suitable tools to conceptualize and develop projects of comprehensive packaging projects, with the will to train designers specialized in this discipline.

The programme is focused on both graphic design and structural packaging design, not from a technical point of view, but from its shape and communication. It offers the unique opportunity to work by the side of the most renowned packaging designers of each field and to learn their working methodology to come with an optimal and professional result.

The final objective is to provide the participants necessary knowledge to create and develop a product from a strategy and branding point of view, to detect the needs of the client and to give a solution, design and execution of any packaging project, all of this with practical workshops and theoretical capsules.

Within the duration of the master, 10 practical cases of different nature and category are resolved: from gourmet packaging to widespread consumption, from re-design to the creation of new packages. Concepts like eco-design and innovation to create more efficient and sustainable packages are introduced, which promote the good design and the correct use of materials.

 

Briefing Session

 

Watch the briefing session via streaming on this link

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