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Master in Branding

Basic data

Degree

Master's Degree in Branding, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering

Direction

Jordi Belil and Mercedes Espinós

Duration // Schedule

From September to July // Monday, Tuesday and Thursday, from 5 p.m. to 9.15 p.m.

Language

Spanish. It is advisable to have some basic English knowledge, given that some materials or lectures might be given in this language

Price

Year 2018-2019: 9,400 € (plus 500 € in concept of registration fee)

Presentation

Any company or institution that offers a product or service has a brand for operating in its environment. The scale and projection of this brand can vary, but global brand management is to a greater or lesser extent vital to success in an increasingly globalised and competitive environment.

At a time when the quality of products and services—and their costs—are not sufficient differentiators, branding becomes a key element to offer both companies and institutions the tools for building a powerful differentiation strategy.

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