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Master in Creative Process

Basic data

Edition

2nd edition

When?

April to July 2019

Where?

Barcelona (ELISAVA, Materfad, SPECS. Pompeu Fabra) / Empordà (elBullifoundation. Cala Montjoi, Ceramic School La Bisbal).

Language

English

Schedule

Wednesday, Thursday and Friday from 6pm to 9pm / 3 1-week stages (full-time) / Online personal work.

Price

19,575 € (plus 400 € registration fee).

Who can enroll?

Professionals of any field wishing to push their practice further through developing their creative thinking.

Admission requirements

CV + Portfolio + Motivation letter + ID / Passport.

Selection of candidates

Februrary 25th 2019

The programme

The Master in Creative Process by ELISAVA Barcelona School of Design and Engineering and elBulliFoundation is a program that will allow you to learn and acquire creative thinking skills to transform and future-proof your professional practice.

This program, based in creativity and innovation, provides a guarantee of both academic quality and scientific depth, and your creative transformation is assured by a series of immersive, unique creative experiences with leading edge multidisciplinary professionals.

A personalized learning journey about creative thinking process guided by a privileged global network of multidisciplinary mentors and experts, and the opportunity to apply your newly acquired creative thinking skills on your own professional challenge.


Why?

The world of today is one of permanent revolution. From the latest developments in technology to complex changes in society and economy, exponential advances and rapid shifts have defined the last years.

Professionals of today need to prepare themselves with new skills that help them understand high uncertainty environments and change. Creativity skills have long been known to help face such challenges. But how to master the creative process?

Creativity as long been regarded somehow as a “talent”: an innate sensitivity you’re either born with it or you’re not. But here in ELISAVA and elBulli Foundation we believe creativity is also a skill, and as any skill, it can be learned and nurtured by anyone.

With this program we aim to put in use our knowledge in creativity, acquired through a long-term research project in collaboration with Ferran Adrià and elBulli, to help you grow your potential so you become the new professional you.

Key milestones

The program has been built aroundfour different key milestones:
EMPOWERING
Discover a unique research-backed approach to learning creativity designed to advance your professional practice

Having as a starting point the “Decoding” research project - a collaboration between Elisava Research and elBulliFoundation - ELISAVA has developed a series of methodologies destined to decipher and teach creativity. Backed by a series of tools and methodologies, you will learn the skills and method that will support you in innovating within your professional field.

TRANSFORMATIVE

Go through a series of once-in-a-lifetime experiences in our innovation hubs in Barcelona and Empordà

From cooking at elBulli with Ferrán Adrià to discover the latest advances on neurobotics at SPECS, your learning journey will be supported by a series of unique creative experiences in top-level innovation hubs, where you will be able to experiment with the creative process in a natural, off-office setting.

PERSONALIZED

Navigate through a leading edge network of top professionals who will coach you in your learning journey

Throughout the program you will have a full-time network of mentors, composed of experts on creative process knowledge from ELISAVA Research and elBulliFoundation, whose role is to accompany you through your learning journey, ensure progress and survey your evolution.

ACTIONABLE

Kick-start the new professional you by applying your creative skills into a professional challenge of your own

At the end of the program you will be able to apply your newly acquired skills into a professional challenge of your choice. ELISAVA will guide you to ensure the impact of your idea and will assist you into how to make it happen once the program is finished.

Learning outcomes

At the end of the program you'll have the skills to:

  • Identify and understand creative systems.
  • Analyze with quantitative and qualitative criteria any creative and innovative process.
  • Manage and enhance creative processes and systems.
  • Apply creative and design-based tools and methodologies.
  • Create and develop innovative and disruptive projects, services and products.
  • Manage innovation in companies, institutions and entrepreneurships.
  • Lead creative processes in complex teams, hand in hand with business, technology, marketing, production, HR and other managing departments.

Innovatoion Hubs

ELISAVA
Barcelona School of Design & Engineering. Settle your knowledge by experimenting a learning environment
of excellence through design.

elBulli labs
Innovation lab. Set the zero degree for your creative journey by
experiencing first-hand life at the lab of Ferran Adrià.

Materfad
Materials Centre. Break the physical boundaries of innovation by exploring the latest material advancements.

SPECS - IBEC Barcelona
Pompeu Fabra. Cognitive Technology Research Center. Untangle the processes behind the intellect by diving into the mysteries of artificial intelligence.

Ceramic School - La Bisbal
Workshop and community living space. Explore new ways of thinking by getting involved in a co-living, hands-on experience with the craftsmen network.

Structure and methodologies

Based on Elisava’s and elBulliLAB understanding of the creative process, the MCP is structured in 3 learning modules, 3 stages and a main project: 

Module 1: DECODING CREATIVE PROCESS.

This module is based on understanding the whole spectrum of personal, environmental and systemic issues related to creative process

Module 2: CREATIVITY IN ACTION.

Focused on exercising in different contexts, with a wide range of methodologies and in collaboration with several teams

Module 3: CREATIVE TOOLS. 

This partwill address the deployment and evaluation of all the previous knowledge and competences in search of a highly impactful, transformative and communicative final project.

3 Stages.

The stages build a net of issues and criteria to be understood and considered in Creative Process. They also provide experiences to develop fundamental skills and outcomes related to project, management and innovation. The tutors and mentors will gradually connect with the student the outcomes of these stages to the final project.


The program will run under different learning methodologies:

  • Virtual learning support platform.
  • Talks - workshops by appointed experts and tutors. Intimate dialogues. Creativity through different perspectives.
  • Creative experiences. Reveal new realities and knowledge on diverse contexts, goals and outcomes.
  • Mentoring and Tutoring.
  • Master project. 

Estimated dedication will be:

  • 120 hours online distributed along the program
  • 120 contact hours on Wednesday, Thursday and Friday, from 6.oopm to 9.oo pm
  • 160 hours for 1-week full-tim Stages.     

Leading edge Experts

Discover inspiring insights from renowned local and global influencers from different disciplines and get to know their approaches to creativity in a relaxed, intimate setting, away from aseptic conference formats.

Ferran Adrià
Chef. Founder of elBulliLab.

Toni Segarra
Founder and Creative Director of SCPF advertising agency.

Luki Huber
Product Designer and creator of the Manual Thinking methodology.

Paul Verschure
Professor and researcher in cognitive science and Robotics and founder of SPECS Research Center.

Ezio Manzini
Founder of Desis Network.

Libby Garrett
Design Futurist & Educator.

Creative Guides

Boost your skills through a dedicated team of professional mentors and project tutors who will accompany you through your learning process and development.

Albert Fuster
Academic Director of ELISAVA.

Ariel Guersenzvaig
Senior Lecturer & Researcher at ELISAVA.

Laura Clèries
Researcher at ELISAVA.

Oscar Tomico
Interaction designer and researcher.

Danae Esparza
Researcher and PhD in Public Space and Urban Regeneration

Pau García
Co-founder of Domestic Data Streamer.

Martí Sánchez
Computer Scientist specialized in Artificial Intelligence at SPECS.

Sander Wassink
Designer & Artist, Co-founder of Sectie C Eindhoven.

Direction

Dr. Albert Fuster

Architect and PhD in Architecture by ETSAB-UPC, Barcelona. He is the Academic Director of ELISAVA, Barcelona School of Design and Engineering, and he has lectured in art, design and architecture in schools and conferences all around the world. He has collaborated with Ferran Adrià and the elBulli team, since 2013, in the project of the new creative lab in elBulli restaurant, in Cala Montjoi (Catalunya). He also coordinates the project Design for City Making with EzioManzini.

 

Related studies

Rejane Dal Bello. Graphic Design. ELISAVA

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