Primavera Sound, one of Europe’s most important music festivals, has used for the first time this weekend a variety of ephemeral installations in Barcelona, all of them based on the conceptual project and the suggestions of a team of ELISAVA’s Master in Temporary Space Design (MEATS). The proposals cover night-lighting and even beach or toilet areas, and they seek to open the festival to the sea.
The suggested and implemented upgrades proposed by ELISAVA include aspects such as the following:
- Reduce and homogenise the use of fences
- Reduce the brand’s aesthetic (specially chromatic) interference
- Perform brand consistency acts to adapt to the festival’s aesthetics
- Reinforce the festival’s aesthetics from the auxiliaries’ work (scaffolds, etc), which are highly present at the beach, stages and throughout the festival
- Clear the toilet area for public purposes
- Take light as a mechanism to create atmospheres that allow to improve the existing landscape (toilet area)
- Heighten the city’s image (coast and front Poblenou/Maresme at platform, harbour to the central area and industrial to St. Adrià zone)
- Integrate the sea to the festival’s aesthetics, providing the breakwater with light and structures (limited to a large PS label in a scaffold)
- Turning the beach into another stage and a resting area (work with scaffolds to generate seating areas)
- Increase resting areas (shades, seats, tables, seating areas, etc) and integrate them into the festival (food truck zone at St. Adrià’s beach, resting zone at the toilet area, grandstands and artificial grass at the platform, etc).
We can only congratulate ourselves for the acceptance and the recognition of our proposals in an event as important as the Primavera Sound. See you again next year!
Photos: Adrià Goula i Sardà