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MaDE presents the ELISAVA Service Design Week 2018

09.04.2018 to 13.04.2018
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ELISAVA (La Rambla, 30-32). Aleix Carrió Hall (1st floor)


From the 9th of April to the 13th of April, a new edition of the ELISAVA Service Design Week will be celebrated. It has been organized by Jorge Rodríguez and Daniel Zentgraf, who are in charge of the Master in Advanced Design, Management, Strategy and Entrepreneurship (MaDE) in ELISAVA.


With the participation of national and international speakers, three analysis areas in the design services will be analyzed: commercial services, cultural services, and health services. Design Services is fundamental for the organizations when creating new strategies and offering innovative experiences to users.


The #ESDW18 will explore design services for digital products, retail, and communities. Get your tickets here.


This is the detailed program:


Monday, April 9

5:30 p.m. - 7:15 p.m.: “Service Design Methodology” with Dr. Ariel Guersenzvaig 

7:15 p.m. - 9:15 p.m.: Adriana Ojeda from Service Design México (via teleconference), with Jorge Rodríguez and the co facilitator Pizza Boxes Delivery: challenge presentations and preparation of a ‘service design safari’.


Tuesday, April 10

5:00 p.m. - 6:00 p.m.: Service Design Safari with Jorge Rodríguez, Daniel Zentgraf  and MIDI co facilitators.

7:15 p.m. - 9:15 p.m.: Mapping services, paint/gain points observed during the safari.


Wednesday, April 11

5:00 p.m. - 6:30 p.m.:Redesign, new concept and storyboard” with Dr. Ariel Guersenzvaig

6:30 p.m. - 6:30 p.m.: Payal Wadhwa from Fjord London (via teleconference)

7:15 p.m. - 9:15 p.m.: Elisabeth de Moretin from Roche Global Service Concept


Thursday, April 12

5:00 p.m. - 7:30 p.m.: “Blueprint Methodology” with Jorge Rodríguez and MIDI co facilitators

7:15 p.m. - 7:45 p.m.: Robert Bloom from DTG South Africa (via teleconference)

7:45 p.m. - 9:15 p.m.: “Service Blueprint Workshop” with Jorge Rodríguez and MIDI co facilitators.


Friday, April 13

5:00 p.m. - 7:00 p.m.: “Service blueprinting for new services” with Ariel Guersenzvaig

7:15 p.m. - 9:15 p.m.: Team presentations and voting, with Ariel  Guersenzvaig and Jorge Rodríguez